Empowering creative autonomy in teams with collaborative challenges, direct communication, and sincere support.
I managed a promotional creative testing team of designers, video editors, and motion graphic artists at Netflix, scaling up a high volume of tests and thoughtful analysis to validate creative instincts and guide best practices.
While aligning with product managers, engineers, researchers, producers, and more, my team developed, researched, and tested creative strategies, workflows, and prototype assets. Our test assets featured video, artwork, and sound in new and existing canvases on tv, mobile, and web.
While at Hulu, I co-founded Hula, an employee resource group for women at Hulu. We hosted events for support, networking, and continuing education.
For three years, I was on the board of the Northwestern University Alumni Club of San Francisco, planning events for local alumni to network, connect, and explore the city together.
My management experience also includes both non-profit and retail - spearheading event planning, mentorships, budgeting, sales, and partnerships. My work as a Development Coordinator and Community Manager spanned fundraising and creating close partnerships for grassroots marketing with aligned businesses, prioritizing local connections over paid advertising.